GERMANY
ManufactoryThe roots of Messe München run back to a turbulent time in Munich’s history—the 1960s. The company’s history was shaped by the general spirit of economic optimism that swept through Munich, along with many other places, back then. It was the time of Germany’s economic miracle. Trade fairs took on an importance unlike anything seen before. (Inter)national demand for industrial and commercial products climbed sharply. These trends prompted business leaders to begin thinking about the need to develop a skilled trade fair company that could play an indispensable role in the economic future of Munich.
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